Cookie Policy

1. Cookies: Key Information for Users

Cookies are small text files stored on your device (computer, tablet, or smartphone) and sent back to us when you visit our Website. They help us recognize you during visits, remember your preferences, deliver a personalized experience, and improve the speed and security of your interactions.

Google Consent Mode

Our consent management platform integrates with Google Consent Mode, allowing your consent choices to directly influence how analytical tools behave:

• If you consent: Analytical algorithms and tracking tools function as normal.
• If you do not consent: Analytics will avoid using cookies. Instead, advanced modeling techniques leveraging automatically processed data (such as UTM and campaign parameters) will estimate measurement gaps where user interactions cannot be directly attributed to individuals.

2. Types of Cookies We Use

• (a) Strictly Necessary Cookies: These are essential for the Website to function properly, enabling core features like security, network management, and accessibility (e.g., allowing you to log in to your secure account area or keeping track of lookup report queries during checkout).
• (b) Functional Cookies: These cookies help us remember your preferences, verification status, and choices (e.g., language selection or notification dismissals) to enhance your personalized experience.
• (c) Performance & Analytics Cookies: We use these cookies to collect data on how visitors interact with our Website (e.g., most popular pages, error messages, search query completion rates). This helps us improve performance and usability. Tools like Google Analytics and Amplitude are used for this purpose.
• (d) Targeting & Advertising Cookies: These cookies deliver relevant advertisements based on your browsing history and preferences. They also limit the frequency of ads and evaluate campaign effectiveness. Third-party providers may place these cookies to build a profile of your interests on other websites.

3. Third-Party Cookies

We may allow third-party service providers to place cookies on your device for analytics, advertising, and functionality purposes. These cookies are set by external parties other than the website owner. They enable additional features and functionalities on the website, such as personalized advertising, interactive content, and advanced analytics.

These providers include, but are not limited to:

• Google (Analytics, Ads/DoubleCheck)
• Amplitude (Product usage analytics)
• Paddle / Stripe (Payment processing and fraud prevention)

Opting out of Targeting Cookies prevents third-party cookies from being used for personalized advertising and tracking.

4. Purposes for Using Cookies

We use cookies to:

• Ensure Website functionality (Strictly Necessary Cookies).
• Enhance user experience by remembering preferences (Functional Cookies).
• Analyze user behavior to improve performance and site speed (Performance Cookies).
• Deliver contextual or personalized ads and analyze traffic attribution (Targeting Cookies).

5. Your Cookie Choices

Manage Your Preferences

Before using our Website, you are presented with a cookie banner where you can manage your cookie preferences. Afterward, you can manage your preferences at any time by clicking the "Cookie Settings" or "Do Not Sell/Share My Personal Information" link in the footer of our Website.

Control and Delete Cookies via Browser

You can also control or delete cookies via your browser settings. Most browsers allow blocking or deletion of cookies, but disabling cookies may impact Website functionality (such as logging in or checking out reports).

Opting out of targeted advertising cookies does not stop ads from appearing, but ensures they are not interest-based or personalized.

6. Changes to This Policy

This Cookie Policy is updated regularly. When changes occur, we will post updates on this page and other appropriate places on the Website.

7. How to Contact Us

For questions about this Cookie Policy, contact us via email at support@whocalledcheck.com.